Hello, we are Libera

We are Libera
Elan Iâl - March 2023

Back in February 2022, a seed was sown.

It was four weeks into the new year. It was a grey, rainy Tuesday. It was a Starbucks kind of morning. ☕️

We were both employed at the time and were meeting to discuss something entirely different, but got talking and learned that we’d both been contacted with a handful of freelance opportunities and job offers between us in the two weeks leading up to that morning, from companies looking for advice on creative digital projects, marketing campaigns and social media.

Neither of us took freelance work at the time, but it was clear that there a gap in the market for bilingual digital marketing services in Wales.

It was clear that there was a gap in the market for bilingual digital marketing services in Wales.

We never expected that short conversation in Starbucks on a cold, rainy Tuesday morning would lead to us quitting our jobs and starting a business. It took us a long time to get here, though. It was no spur of the moment decision. We spent 10 months on SWOT analyses, business plans, ideation, cash flow forecasts and business advisor meetings all before taking the plunge.

Now here we are. We are Libera - a bilingual creative digital agency based in Wales, launched in March 2023.

Our mission

Our mission is to empower brands with confidence that their digital marketing is driving real results. Because there is nothing more anti-climactic than spending days, weeks or months on a really great marketing campaign, to then be unsure what the results were. What was it all for? What were the real outcomes? How to quantify and explain the impact of all that work to colleagues and stakeholders?

We are passionate about providing creative and data-driven strategies that exceed expectations.

Data driven? You’ve seen this term a million times by now, but before you strike it off as fluff, what does it really mean for us?

It means digging deep before starting any and every piece of work, for all our clients. It means doing the research. It means getting to know you and your business. Your goals, your audience, your data. It means using real insights as a foundation for strategic ideas. Data 🤝 creativity.

So what’s in a name?

Our name, Libera, comes from the Latin word for unrestricted and unbound. We believe that when it comes to digital marketing (and life), we don't have to do things the way they've always been done. We explore new and creative ways to help our clients stand out and succeed in a crowded online marketplace.

At the heart of Libera is our commitment to work-life balance. We are a flexible 4-day working week company, as we believe that work should fit around life, not the other way around. We believe this supercharges our ability to offer creativity and innovation at every step of the way, and to have fun while doing it.

We say that we think outside the box… which is a big claim! But we agreed that if we claim it (and openly state it on our website), we’re going to have to hold ourselves to it.

We founded Libera to bring new, fresh ideas to digital marketing in Wales.

So what do we do?

We’ve kept it simple - Our offer is split into three clear categories:

We specialise in digital advertising. We can fully manage your paid social or paid search ads, including Meta (Facebook & Instagram) ads, Twitter ads, TikTok ads and Google Ads. Whether you're looking to increase sales, drive clicks to your website or raise awareness of your campaign, we'll build and run a digital ads campaign for your company based on your specific objectives.

When we manage ads for you, whether it’s on Google, TikTok, Twitter or Meta platforms, we grab our hard hats and head torches to dig deep before we spend a dime on your accounts. To ensure value for money, we leave no stone unturned.

Whether your organisation is keen to keep up with the latest social media features and trends, looking for advice on specific elements of social media or digital strategies, need to understand algorithms or wanting to up-skill internal teams, we can help.

We always strive to understand exactly what you need before designing any sort of training. It’s all tailored specifically to your organisation’s needs.

Why not start with a social media account audit? One set cost, with relevant, actionable recommendations to help you reach your goals.

Cutting through the noise is absolutely key for any digital project or campaign, and that’s exactly what we’ll help you do.

From branded content to influencer projects, from designing digital pitches to crafting tailored social media strategies, we’ll get you on track with a content strategy fit for 2023 to reach your goals.

Want to work with us?

We’ve got some availability to work with a limited number of clients.

We want to work with you if:

We look forward to working together!