Paid social ads training

Menter a Busnes

The brief

We were tasked with designing and delivering a comprehensive training program to upskill the Menter a Busnes team in running Meta ads for their business.

The team had dabbled with social media ads but hadn't seen a huge return, and generally wanted to raise the team's confidence when it came to planning ads, creating impactful ad content and measuring results.

What we did

Research and planning

Our first step with any client work is to get to know the client. Sounds simple, but oh-so-important.

At this information-gathering stage, we learned all about the client's processes, goals, challenges, frustrations and past results running Meta ads, to tailor a highly relevant and valuable program for the team.

We shared a draft and structure of the training with the client to get their feedback to ensure that what we were planning was as relevant as possible, with no gaps in knowledge or too much time extended to topics with which they were already confident.

Delivery

We split the program into three separate sessions to allow for thorough information-sharing on different aspects of running ads.

Session 1 was all about laying the foundations - how to structure ads accounts, planning for an ad campaign, how paid advertising fit into a wider marketing strategy, how ad delivery works and why the platform may show your ad to a user, what persuades people to click on ads and how to set smart, measurable objectives.
It was time to get creative in session 2. This session was a deep dive into creative - the content we use in ads. At a time when there's more online noise to compete against than ever before, the creative is the crucial factor that dictates the success of social media ads. We discussed ad placements on different platforms, how to think of creative ideas and hooks, followed by how to differentiate ads for different platforms, good practice with image and video ads, writing effective copy and finished with evaluating real ad creatives from relevant brands.
So we've set up the ads account and built the ads. Session 3 was designed to develop an understanding of what exactly happens next after pressing 'publish'. We covered how elements beyond the ad platform contribute to the success of ads, understanding the role of landing pages, why the user experience is important, how to monitor performance, when and how to optimise, how to measure effectively and gain insights from the data, A/B testing and more.

Throughout the program, we engaged in workshops, discussions, demos, and opportunities for the team to get stuck in and get their creative cogs turning.

What the client said 👇

"We had three great training sessions from Libera learning about paid ads on social media. Elan and Alun presented in a simple, understandable way and conveyed their expertise brilliantly. We learned a huge amount - thank you."

Gwenan Davies - Corporate Marketing Officer, Menter a Busnes

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