Royal Welsh Show 2023
Royal Welsh Show 2023 Promotional Video
We're super proud to have produced the 2023 Royal Welsh Show promo video. Here's how we did it.
When we saw the brief to produce the 2023 Royal Welsh Show promotional video, it was an opportunity we couldn't let pass by... In three weeks, we delivered 16 different versions of a shiny new promo video for the Royal Welsh Agricultural Society. Here's how we did it...
Working to a clear brief from the RWAS, we came up with the idea of a poem running through a film which shone a light upon the variety of things to do at the Royal Welsh Show and really showed that it is a show for everyone.
📝 Writing the poem: We wanted to show Y Sioe in all its glory. The animals and the food hall of course, but not just them. There's something for everyone at The Royal Welsh, and that's the theme. Bach o Gymraeg (a bit of Welsh) and some British Sign Language naturally running through was also essential. 🏴
🎭 Casting: The Royal Welsh Show is for everyone, and this video shows that whoever you are, there's a "croeso" (welcome) at the show.
📍 Filming locations: We wanted a mix of iconic places, fields, streets and parks, so we found some amazing spaces and arranged to film at the locations.
🎥 Filming: At short notice, we called on some of the best in the business and scheduled the filming - admin, risk assessments, logistics.
✂︎ Variations: Once everyone was happy with the 60 second full version, we created a lot of other versions for different platforms and different placements. Square, vertical, various durations, captions, no captions... Every version you could think of. This is an essential part of social media production so that these could be used in different placements across multiple platforms.
🎁 Delivery: We delivered the final versions of all videos (16 in total), complete with still images of every contributor on time and on budget. There's a whole lot that goes in to a 60 second video like this!
The videos have now amassed tens of thousands of views and a lot of appreciation across multiple platforms.
We loved the challenge of concepting, scripting, casting, filming, editing and delivering this campaign in just 3 weeks from start to finish, and hope you enjoy watching the video as much as we enjoyed producing it.