TikTok content

The brief

The brief was to populate the brand's TikTok account during the brand's busiest week of the year with short-form video designed to reach and engage younger audiences.

What we did

In the weeks leading up to the event, we worked with the Royal Welsh Show team to approve a content plan tailored to their goals.

At the event, we filmed and edited on location to deliver daily content for the brand's TikTok account, allowing their marketing team to handle other competing responsibilities on their busiest week of the year. 

The result

The TikTok content amassed over 500,000 views in 4 days on the brand's account, as well as gaining 2,000+ new followers and significant engagement, including positive sentiment in the comments toward the brand and the event.